As someone who has spent years producing immersive cultural experiences around legendary creatives, I approached House of McQueen with both curiosity and reverence. Alexander McQueen
Author Archives: Martin Biallas
Inside the Vision: Martin Biallas & Rick Lazes Bring McQueen Provocateur to Life
When innovation meets fashion history, the result is McQueen Provocateur—a bold, immersive journey into the mind of one of the greatest fashion visionaries of our
5 Ways to Protect Your Attraction from Political and Global Turbulence
With Donald Trump back in the White House and global outrage mounting over renewed trade wars and isolationist policies, the U.S. tourism industry is already
Producer Confessions: Luminight — A Dream That Sparked Innovation
I’m Martin Biallas, a producer with a passion for bringing large-scale experiences to life. In 2020, after years of creating licensed franchises and cultural heritage
The Immersive Experience Boom: Navigating a $3.9B Industry in 2025
In my decades-long journey through the entertainment world, one truth remains constant: audiences crave experiences, not just spectacles. Post-Pandemic, the need for escape has increased.
SMURFS THE ADVENTURE: SAPPHIRE & GOLD VIP EXPERIENCE!
San Francisco’s Fisherman’s Wharf is about to be awash in Smurf blue with Smurfs The Adventure – a next-generation, immersive extravaganza unlike anything fans have
Join the Global Renaissance: Book The Sistine Chapel Exhibit Now!
Greetings, art enthusiasts and cultural visionaries! It’s an exciting time at SEE®, as we embark on an incredible journey to share the timeless artistry of