With Donald Trump back in the White House and global outrage mounting over renewed trade wars and isolationist policies, the U.S. tourism industry is already feeling the heat. International travel to the U.S. has dropped by over 17 percent, and cultural attractions are caught in the crossfire.
But cultural content doesn’t need to be a casualty of geopolitics. Here are five proven ways to shield your exhibition, museum, or attraction from political volatility and global perception shifts:
Don’t put all your foot traffic in one basket. If international visitors aren’t coming to the U.S., go to them. Launch pop-ups in tourist-thriving Canada, license your content, or partner with overseas venues. At SEE®, we operate in Latin America, Europe, Asia, and Australia to stay flexible and future-proof.
Global visibility is great, but local loyalty keeps the doors open. Create experiences tailored to domestic visitors, especially those within driving distance. Build school partnerships, regional marketing campaigns, and loyalty programs that keep locals coming back.
In a polarized environment, neutrality isn’t weakness — it’s smart strategy. Focus your content on universal themes like awe, curiosity, creativity, and resilience. These are stories that transcend politics and resonate with everyone, regardless of ideology.
Political borders can close. Algorithms don’t. Virtual exhibits, AR experiences, mobile apps, and streaming content help extend your brand’s reach well beyond physical walls. Every attraction today should think like a media company.
Let’s connect—questions or comments welcome on LinkedIn!
