Martin Biallas, SEE Global Entertainment

Biography

Martin Biallas, CEO of SEE® Global Entertainment, is the creative visionary behind groundbreaking attractions such as Michelangelo’s Sistine Chapel: The ExhibitionSmurfs: The Adventure, and Alexander McQueen PROVOCATEUR™ The Immersive Experience. With an award-winning career spanning global talent management, Hollywood partnerships, and immersive exhibits, Biallas has transformed cultural icons into unforgettable experiences. As a pioneer in virtual entertainment, his work bridges both physical and digital worlds, continuing to set new standards in experiential storytelling.

Martin Biallas, CEO of SEE® Global Entertainment, has redefined the world of themed entertainment by transforming cultural icons and legendary franchises into globally renowned immersive attractions. Under his leadership, SEE® has produced acclaimed exhibits such as Michelangelo’s Sistine Chapel: The Exhibition, Smurfs: The Adventure, Alexander McQueen PROVOCATEUR™ The Immersive Experience, Frida Kahlo, Banksy, Star Trek, and King Tut, setting a new gold standard for storytelling and audience engagement.

 

A native of Hannover, Germany, Martin’s entertainment career began after moving to the U.S. to study at the University of Michigan. His entrepreneurial drive led him to establish an international talent enterprise, managing global tours for iconic performers like Tina Turner, Liza Minnelli, Joe Cocker, and Eartha Kitt, earning Grammy Awards and multi-platinum records for his clients.

 

In 1997, Martin founded SEE® to bring Hollywood’s most celebrated franchises to life through large-scale experiential tours. His visionary leadership has resulted in record-breaking exhibits that have garnered prestigious industry awards, including “Best Attraction” and “Outstanding Achievement” from the Themed Entertainment Association.

 

SEE®’s standout attractions include Michelangelo’s Sistine Chapel: The Exhibition, a breathtaking recreation of the Vatican masterpiece; Smurfs: The Adventure, an interactive journey into the beloved blue world; and Alexander McQueen PROVOCATEUR™ The Immersive Experience, an audacious celebration of the late designer’s artistry and rebellion. His diverse portfolio also features Titanic, James Bond, X-Files, NASA, Men in Black, and NFL experiences—all designed to captivate audiences of all ages through immersive storytelling and cutting-edge technology.

 

Recognizing the growing potential of digital entertainment early on, Martin launched SEE Virtual Worlds (SEE VW), integrating Hollywood’s biggest franchises into mobile and multi-player online games. His commitment to innovation continues to drive SEE®’s success across both physical and virtual realms, creating unforgettable experiences for millions worldwide.

 

With a career that bridges art, fashion, history, and pop culture, Martin Biallas stands as a visionary force reshaping the global entertainment landscape.

Creating An Empire

Founded by Martin over two decades ago, SEE Global Entertainment (SEE®) represents the finest in themed entertainment. From virtual to actual, SEE® has continued to break new ground in the presentation of popular entertainment to the public. From physical touring attractions to virtual worlds in cyberspace, the SEE® Family continues to invent and establish new ways to immerse the public into truly one-of-a-kind experiences that embody – to a degree never before achieved – their favorite themed experience. Under Martin’s leadership, SEE® has achieved partnerships with major Hollywood Studios, Record Companies, Sports Franchises and legendary individuals, securing its position as the one source for truly great, immersive entertainment.

 

References:
Bill Duke
Bruce Glatman
Deacon Jones
Jon Landau
Michael Lang
William Shatner
TEA (THETA AWARDS)