Martin Biallas - Louvre Fantastique Official

Louvre Fantastique: The Exhibition -5 Questions with producer Martin Biallas

I sat down with my PR team this week, to answer the 5 questions that keep popping up in the press or with fans for my latest SEE™ project: Louvre Fantastique: The Exhibition

At Louvre Fantastique: The Exhibition audiences can watch as these masterpieces come to life with three dimensional recreations, projection mapping, augmented reality, and hands-on interactive features. Exhibit goers can experience the magic of the Louvre and its timeless art in an entirely new and dynamic way! Let’s dive into the top 5 questions!

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Martin Biallas - Louvre Fantastique exhibition

Step into the world’s most visited museum in: Martin Biallas – Louvre Fantastique exhibition

What made you think of bringing Louvre Fantastique to America and the rest of the world?
Martin Biallas: We wanted to bring the masterpieces of The Louvre to those who may never get to visit it in person. It’s also a great exhibit for those who visited The Louvre once years ago and want to relive the magic that these pieces hold. In Louvre Fantastique, you get to see all the highlights of the world’s greatest art collection, without spending an entire day in the museum. Many of our prints are also presented much larger than life-size, so that they can be seen up-close in museum quality like never before.
Is LF integrating some of the same technology as in your previous shows, like Michelangelo’s Sistine Chapel?

Yes, and with Louvre Fantastique we take it a step further! Our audio guide has been extremely popular with Michelangelo’s Sistine Chapel: The Exhibition as it walks exhibit-goers through each piece of art – the history behind it, the stories of its creation, and its significance in art history. Our Louvre Fantastique app does that and more. Here, you can actually interact with the art by scanning various pieces and using augmented reality features to experience the art coming alive.

Martin Biallas - Louvre Fantastique exhibition

The Winged Victory of Samothrace is one of the rare Greek statues whose exact original location is known. She was made as an offering to the gods for a sanctuary on the Greek island of Samothrace.

What is special about this show compared to previous shows?

This show is special because it merges art history with interactivity and fun. You can walk through the iconic pyramid, turn light switches or levers to change your perspective on a masterpiece, and even give the famous “Venus de Milo” sculpture her missing arms!


What are some of the interactive components? Do they take different forms?

They take many forms! Exhibit-goers can turn cranks to actually MOVE a 3D recreation of “The Arrival of Marie de Medici at Marseilles,” or use augmented reality to see Giuseppe Arcimboldo’s “Autumn” come to life before their very eyes. I recommend also paying close attention to the Mona Lisa…

Martin Biallas - Louvre Fantastique exhibition

Pay very close attention to the iconic Mona Lisa….things are not what they seem 😉

Who will enjoy this exhibit? Do you anticipate it being popular with both younger and older audiences?

Louvre Fantastique is as enjoyable for children as it is for true fine art lovers. There’s really something for everyone here. Younger audiences will love the introduction of technology in projection mapping and our interactive app, and older audiences will love learning more about the history of some of the world’s greatest pieces of art.